Cervecería 5 de Mayo – Brand Identity & Heraldic System

Forged in tribute to the legendary Battle of Puebla, Cervecería 5 de Mayo sought an identity worthy of its namesake—a symbol of defiance, unity, and national triumph.

I created a powerful coat of arms echoing historic military banners: crossed sabers, an imperial crown, noble hops and barley, and the soaring Mexican eagle—each element a tribute to resilience and victory. More than a mark, it’s a rallying emblem that carries their Belgian-style brews with dignity and soul, blending craft with cultural glory.

Cinco de Mayo. A victory worth toasting.