Branding . Graphic Design . Packaging Design

Doritos USA

For the Bold

Fritolay USA

While working as a Design Director in Landor Associates SF

Doritos redefines snack culture with bold flavors and striking visual energy. The fiery packaging, pulsing with electric red and orange tones, mirrors the intensity of its signature Nacho Cheese and Habanero varieties.

The iconic logo and sharp lightning motif reflect the brand’s edgy attitude, while the clean type and heat-inspired color gradients turn a simple chip bag into a statement of flavor.

More than just a snack, Doritos is a cultural icon—crunchy, intense, and unforgettable.

Previous
Previous

Crissanta

Next
Next

Tajin