Graphic Design . Brand Architecture

O-Bit

Taste light. Live bright

ILG Guatemala

O-BIT Hard Seltzer is the first brand of its kind in Central America, created to ride the wave of the global seltzer boom.

Its name—Ocean Bit—evokes that perfect slice of summer: a moment under the sun, by the sea, with friends and freedom. The rising sun in the "O" symbolizes escape and enjoyment.

Minimalist, fresh, and vibrant, the design highlights low calories and clean flavor. With bold type and easy color-coded cues, it speaks to a new generation seeking light, refreshing, and feel-good alcoholic moments.

O-Bit is The good vibes Seltzer.

Front view of four O-BIT Hard Seltzer cans — Sandía, Limón, Mango, and Berries flavors — aligned against a clean gradient blue background. Minimalist can design highlights fruit-inspired colors, 5% alcohol content, and 100 calories per 350 ml. Premiu
Pattern of O-BIT Hard Seltzer cans — Sandía, Limón, Mango, and Berries flavors — arranged in a modern, minimalist grid on a white background. Bold can design with color-coded accents, showcasing 5% alcohol content and 100 calories. Eye-catching packa
op view of O-BIT Hard Seltzer cans — Limón, Mango, and Berries flavors — surrounded by fresh fruit slices (lime, mango, blueberries), green leaves, and ice. Refreshing alcoholic sparkling water with 5% alcohol and 100 calories. Natural flavor imagery
Man holding a 24-pack of O-BIT Hard Seltzer at the beach, with ocean and blue sky in the background. Multipack includes Mango, Sandía, Limón, and Berries flavors. Alcoholic sparkling water with 5% alcohol and 100 calories per can. Summer lifestyle br
Flat lay of O-BIT Hard Seltzer cans scattered diagonally across a white background, featuring Sandía, Limón, Mango, and Berries flavors. Sleek minimalist design with color-coded tops and bold black typography. 5% alcohol, 100 calories per can. Modern
Floating cans of O-BIT Cocktails Kiwi Daiquiri on a vibrant green background, highlighting the fresh kiwi fruit graphics and bold lime green packaging. Ready-to-drink alcoholic cocktail with 100 calories per 350 ml. Energetic product photography show
O-BIT Cocktails Peach Spritz cans floating against a vibrant peach-colored background. Sleek aluminum packaging with illustrated peach slices, bold white typography, and 100-calorie label. Ready-to-drink alcoholic cocktail with natural ingredients an
Pattern of O-BIT Cocktails Peach Spritz and Kiwi Daiquiri cans on a white background, arranged diagonally with dynamic shadows. Sleek aluminum cans with bold red and green designs, featuring illustrated fruit slices. Ready-to-drink cocktails made wit
O-BIT Hard Seltzer cans underwater — Mango, Limon, and Berries flavors — showcasing sleek aluminum design, sparkling bubbles, and vibrant flavor labels. Refreshing alcoholic sparkling water with 5% alcohol and 100 calories per can. Premium beverage b

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